Why a 360° Customer View Is the New CX Benchmark
The Salesforce Connectivity Benchmark Report 2025 shows Australian companies operate an average of 897 applications, with 45% managing over 1,000 systems. Yet most remain disconnected, preventing teams from sharing data and delivering seamless, personalised experiences. This fragmentation leads to duplicated effort, inconsistent data, and disjointed customer experiences (CX). For businesses competing on service and personalisation, […]