5 ways generative AI and data analytics will change customer relationships

5 ways generative AI and data analytics changes CX

KPMG’s Australian Retail Outlook 2024 found that 51% of Australian retailers are interested in using data analytics and big data. Generative AI is the next highest priority for this year, with 34% of retailers interested in leveraging it. This growing interest signals the pivots I see in not just retail but various industries across Australia. […]