Market conditions are changing fast. Retail has evolved more in the last ten years than it had in the previous 40 years, with no signs of slowing down. Consumers now expect to have the same experience whether conducting their business in-store, online or in an app, including those operated by partners.
The retail market is competitive, and the pressure to differentiate is stronger than ever. A new breed of Digitally Native and Direct-to-Consumer initiatives continues to threaten the market share of more established brands and can outpace many incumbents through digital innovation. This is particularly painful when shopper acquisition costs continue to rise, and the ongoing COVID-19 epidemic has only compounded the disruption.
This has all led to the shuttering of many traditional brick-and-mortar stores. Those that remain open face growing challenges, keeping their shelves stocked in the face of global supply chain disruptions and unpredictable demand. These changes have amplified the difficulty of meeting customer expectations, which has increased the importance of business model agility to respond to the shifting market.
For retailers to thrive in today’s significantly shifting industry landscape, business operations and systems must be integrated and transformed to meet the modern consumer’s demands. MakeSense has accumulated vast expertise and experience in retail by delivering transformative solutions for both large and small retailers, successfully propelling them on their evolutionary journey and enabling growth in this highly competitive industry.
Our API advisory and consulting services assess your current API maturity and build a structured and scalable roadmap to reach your organisational goals. Our expertise in all things API will ensure you have the blueprint for future profitability, efficiency, and overall success.
Foot traffic in retail stores can no longer be relied on. Shoppers now leverage digital and physical options before making a purchase decision. Converting your stores into mini-warehouses can utilise your physical space for digital shoppers and enable a hybrid retail experience.
The blurring of the lines between traditional stores and DTC shopping continues, and click-n-collect is now the norm. Enable the best of both worlds by integrating and optimising your processes for Ship-to-store, eCommerce channels and physical stores.
Customer expectations have shifted, and the need to deliver personalised functional shopping experiences through their chosen channel is crucial. Create an omnichannel hybrid retail experience through unifying eCommerce and Physical stores.
With so many systems and apps needed in today’s retail processes, poor integration is simply a bottleneck you can not afford. Unify your data, systems and inventory data and deliver a fast and flexible modern customer experience with our integrations expertise.
In the era of multi-channel servicing of customers and an ever-broadening range of products and providers to manage, incorporating the power of an API-fuelled logistics system just makes sense. API-driven logistics provides a fast, re-usable, connected solution for end-to-end logistics management.