A new era of intelligence: Harnessing AI for data analytics

A new era of intelligence: Harnessing AI for data analytics

Part of remaining competitive and relevant as an organisation today is adopting a forward-looking approach that combines your data strategy with AI. Generative AI has become an essential tool for various professions, such as marketing, customer service and sales. For example, 74% of sales professionals in markets such as the US, UK, Australia, and India […]

Why is Salesforce Data Cloud the future of personalised customer service?

Personalise customer service with Salesforce Data Cloud

Customer service has become significantly more digital in recent years. Old-school approaches focused on single-channel methods like phone calls and in-person interactions are no longer a customer’s only choice for engaging a brand. Today, customers are spoiled for choice, with calling, instant messaging, chatbots, email and mobile apps available to contact companies and resolve issues. […]

4 advantages of breaking down data silos with MuleSoft

4 advantages of breaking down data silos with MuleSoft integration

As businesses collect and handle more data, the challenges of managing, integrating, and effectively using it have become key challenges in many sectors, from retail to government. Without connected data, collaborating across departments, sharing business insights and maintaining operational efficiency becomes increasingly difficult. With 89% of leaders citing data silos as a key obstacle to […]

5 ways Salesforce Service Cloud enables you to create memorable customer experiences

salesforce service cloud

It is no longer enough to simply meet customer expectations; your business must strive to exceed them by delivering service that is not just satisfactory but creates memorable experiences. A memorable customer experience can drive customer loyalty, foster positive word-of-mouth, and ultimately contribute to business growth.  Salesforce Service Cloud has the tools to help your […]

Harnessing the power of Einstein with Salesforce Sales Cloud

salesforce sales cloud

Salesforce continues to push the boundaries of AI in CRM with the introduction of Einstein, the world’s first generative AI for CRM. Einstein infuses Salesforce’s existing AI models with generative AI technology and real-time data, giving businesses access to greater capability. Einstein comprises a suite of intelligent features built directly into the Salesforce platform. It […]

Adapting to the future: The key challenges for retailers today

retail challenges

From the rapid shift to digital platforms to changing consumer behaviours, the retail landscape has experienced significant transformations. Retail leaders face numerous challenges today, including fierce competition, evolving consumer preferences, and the need to optimise online presence and supply chain operations. With so many obstacles to navigate, how can you ensure the survival of your […]

The evolution of Australian retail: A look into 5 of the latest trends

australian retail industry trends

The retail industry has experienced a significant transformation in recent years. The advent of e-commerce has completely transformed traditional brick-and-mortar stores, causing considerable disruption. Simultaneously, changing customer preferences have led to a surge in demand for retailers to develop new strategies that enhance customer engagement, reduce costs, and improve operational efficiency. The ability to embrace […]

4 reasons retail businesses should adopt Salesforce Data Cloud

salesforce data cloud

With the rise of e-commerce, social media, and other digital channels, your business now has access to a wealth of customer data. Buying habits, demographic information and preferences can help you better understand your customers and provide them with personal and relevant experiences. Your business needs a reliable, efficient, and comprehensive way to manage customer […]

Breaking down barriers with Salesforce Customer 360

salesforce customer 360

As markets evolve, customer expectations change and your business grows, the management of data and platforms becomes a significant challenge. Disparate systems, fragmented data, and siloed departments can lead to inefficiencies, poor customer experiences, and missed opportunities. Salesforce Customer 360 is a platform designed to break down these barriers and provide your company with a […]