This case study explores how Dusk, Australia’s leading omni-channel specialty retailer for home fragrance, unified fragmented systems to deliver a modern customer experience across 140+ stores and two online platforms.
Facing challenges with disconnected integrations, lagging data syncs, and limited visibility, Dusk turned to MakeSense for a future-ready integration framework. MakeSense replaced legacy connections with a robust MuleSoft-based architecture, introduced resilient AWS SQS messaging, and enabled Salesforce Loyalty to operate seamlessly across online and in-store channels.
The result? Faster transactions, accurate real-time data, empowered self-service, and a consistent customer journey that reflects Dusk’s ethos of care, innovation, and design.
Download the case study to see how modern integrations can power self-service and unified digital experiences.
Replaced fragile, undocumented integrations with reliable APIs that scale with demand.
Salesforce Loyalty is integrated with online and in-store systems, enabling centralised customer profiles and real-time reward redemption.
Reduced latency and improved accuracy for stock availability, delivery tracking, and fulfilment during peak retail periods.
Customer profiles, order history, gift card balances, and loyalty points are accessible from one account, whether purchases were made online or in-store.
AWS SQS queues ensured no data loss, with asynchronous processing for high-volume operations.
Faster, more accurate transactions, reduced support load, and improved productivity for store staff by consolidating systems onto a single screen.
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