From Fragmented Processes to Scalable Publishing Operations: How MakeSense Transformed Business Publishing Group’s Advertising Workflow

This case study explores how Business Publishing Group transformed its advertising workflow using Salesforce and automation to improve efficiency, visibility, and scalability.

By replacing disconnected systems across bookings, artwork management, invoicing, and reporting, BPG reduced manual administration, improved collaboration between teams, and created a more seamless operational experience.

Through collaboration with MakeSense, the business introduced automated workflows, centralised booking management, real-time reporting, and integrated invoicing, creating a scalable platform to support future growth.