Streamlining processes for success: Integrations for food delivery services

Customer Introduction

Our client is a food delivery service that provides food and grocery delivery in eligible areas. Customers can order from various restaurants through an online platform or mobile app, enjoying the convenience of delivering it to their doorstep. Food delivery services have become popular for their ease of ordering and restaurant-quality food at home while also serving as an essential revenue source for restaurants during times of limited dine-in service.

Our client currently services major cities such as Sydney, Melbourne, Brisbane, Adelaide, Perth, and Canberra, as well as many regional areas, offering customers a wide range of cuisines and restaurants in their area.

The Situation

Managing so many customers and restaurants, with hundreds of cities on the service, is no easy feat. The food delivery service provider wanted to allow for easier onboarding of restaurants with different types of services, reduce duplication of lead and account records, and implement business validation and approval processes to reduce delays and errors. 

However, integrating these processes and algorithms could become a significant security concern. A strong focus on the cybersecurity of the underpinning technology would need careful, experienced delivery to ensure only authorised access was permitted.

Enter MakeSense

The food delivery service brought in MakeSense, equipped with world-class technology backed by local experience in secure integration transformation projects. MakeSense reviewed the problem and formulated a solution to benefit this client and their customers significantly. 

MakeSense used its proven track record of secure integration-based projects to provide an expert solution. MakeSense rescued the effectiveness of the internal processes by informing their client of the vulnerabilities and then providing a comprehensive solution.

The Outcomes

Leveraging Salesforce Sales Cloud to streamline food order and delivery services, our client overcame operational challenges and improved their business processes. By designing a deduplication algorithm, MakeSense improved the restaurant onboarding processes and established a case management system, including streamlining creation and routing issues. ETL tools were used to cleanse data, and an approval process was implemented for different business processes. Third-party tools and Analytics were integrated to deliver real-time insights for the client.

MakeSense’s technical expertise reduced duplicate records, improved asset management, and provided data-driven decision-making capabilities. The solution empowered the client to thrive in today’s competitive food delivery service industry by improving operations, reducing resolution times, and improving customer satisfaction.

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