In order to meet rising customer expectations and the adoption of new technologies, leading retailers must embrace an integration strategy across the retail value chain. This means implementing a strategy that enables agility, accelerated delivery, and automated security.
By implementing a holistic, API-led strategy, true data integration can be achieved, giving retailers the ability to unlock legacy systems and provide an infrastructure that adapts to growing technology systems and customer expectations.
Over time, this approach can lead to more holistic views of the customer, enabling a more personalised, connected retail experience.
