Personalised offers, valuable content, and an endless stockroom tailored to the customer are all achieved through technology. Technology is able to amplify the core human elements of retail and the way by which efficient retail processes can be achieved, further delighting the customer.
The retailers that win today are the ones that can effectively use technology to create more human, deeper relationships with their customers. That is why weaving technology throughout how a retailer does business is so important.
This allows developers to rapidly connect, orchestrate and enable internal or external endpoints. The result is a two to five times faster window to launch initiatives, connect systems, and unlock data across the enterprise, and a 30 percent reduction in integration costs.