Building a data-driven culture: The importance of data governance
Does your organisation have a data-driven culture? A data-driven culture encourages team members to make decisions based on data rather than gut instinct. Building this culture starts with access to accurate and timely data, which in turn starts with good governance. Research from IT Brief Australia reveals that businesses that have used a mature data […]
5 ways generative AI and data analytics will change customer relationships
KPMG’s Australian Retail Outlook 2024 found that 51% of Australian retailers are interested in using data analytics and big data. Generative AI is the next highest priority for this year, with 34% of retailers interested in leveraging it. This growing interest signals the pivots I see in not just retail but various industries across Australia. […]
Why should COOs care about AI?
Chief Operating Officers (COOs) are well-placed to lead AI adoption within the organisation. Aside from driving the required technological change, COOs can leverage AI for business decision-making, long-term planning and building business resilience. For COOs, AI offers more than mere automation and provides new ways to address challenges and spot opportunities with unprecedented accuracy. Within […]
The future of Data, AI, CRM and Trust: Our takeaways from Salesforce World Tour Sydney
Last month, we attended the Salesforce World Tour in Sydney as a Gold Sponsor. We had a fantastic day networking with other Salesforce enthusiasts, but we also took this time to learn more about the latest advancements in Data, AI, CRM, and Trust. As a go-to Australian Salesforce partner, we pride ourselves on staying updated […]
Why Salesforce Makes Sense for your business
A recent report from KPMG pinpointed the top 5 concerns of Australian business leaders this year. Among them were talent acquisition and re-skilling workers for a digitised future (42%) and controlling costs in light of inflation (38%). Both challenges reflect the trends we have witnessed in recent years where businesses need to do more with […]
Salesforce Data Cloud: Transform customer data into targeted marketing campaigns
Personalisation has become the flavour of marketing campaigns today. BCG reported that 75% of retail customers expect brands to understand their needs and expectations, including personalised marketing content. It is clear that there is a need, but does your organisation have the right tools to achieve this personalisation? Collecting and analysing customer data remains a […]
7 reasons an offshore managed services strategy Makes Sense
A shared services model consolidates resources into a shared pool that enables a company to execute tasks efficiently and cost-effectively. The objective is to use the minimum amount of resources necessary without impacting the quality of work completed. At MakeSense, our Shared Services Model is an operational strategy centralising skilled offshore resources. Our experts manage […]
MuleSoft Accelerator for Retail: Your blueprint for digital transformation
As consumers, we have grown used to instant gratification, up-to-the-minute accuracy and fast responses from retailers. We rely on websites and social media when deciding whether to purchase a product. Checking stock online before visiting a store has become common to prevent wasted time. We buy items online and get instant updates on the order’s […]
What are the consequences of delaying your Mule 4 migration?
In less than six months, MuleSoft will stop support for Mule 3.x on the 20th of March, 2024. Our team wrote in a previous blog about the benefits you can expect after a Mule 3 to Mule 4 migration. But, as the deadline approaches, what are the consequences of waiting for the deadline rather than […]
Overcoming sales challenges with MuleSoft’s integration and automation solutions
Sales teams have to manage and interpret a great amount of data when engaging with prospects and customers. Across the CRM, finance software, customer service platform, and notes from calls, there is a lot of fragmented data, making it difficult to gain a clear, comprehensive view. This challenge is not unique to any business; it’s […]
